Nestle to come clean with it's IAAF sponsorship deal?

Swiss-based food and drink giant Nestle has ended its sponsorship of the IAAF, as it fears the doping scandal engulfing the world athletics governing body could damage its reputation.  Ha!

IAAF president, Seb Coe, Olympic Torch Relay, Sheffield, 2012

Nestle has been a sponsor of the IAAF's global KidsAthletics scheme since 2012 which funds 15 million children aged 7-12 in 76 countries but is ending its involvement a year early. Some might say that it is a strange decision as it is sponsorship like this which may actually help Nestle's reputation which is globally sullied over numerous allegations of: promoting baby milk as better than breast in many African countries; asserting that access to water isn't a universal right; allegations of child labour; environmental pollution; price fixing; promoting and mis-labelling unhealthy food etc etc etc

Many people still believe that Seb Coe is still the best person to lead the IAAF forward - it just looks like another hurdle has been put in his path.

IAAF president Lord Coe has since accused Nestle of hypocrisy - pointing to Nestle's backing of the Tour de France during a time when cycling had notable doping problems.

It’s 500 days to go until the 2016 Rio Olympic Games

This week marks 500 days to go until Rio de Janeiro hosts the 31st Olympiad on Friday 5th August 2016.

London 2012 exceeded everyone's expectations - the crowds, the atmosphere and the performances - 29 golds, 17 silver and 19 bronze which took us to third behind only the US and China.

Boxer Joe Joyce who won the Super-Heavyweight crown at the 2014 Commonwealth Games in Glasgow has set his sights on adding the Olympic title as well.

Seb Coe and his team built on the roller-coaster of the winning bid to lead a world-class games experience.  Three years down the line we are still enjoying the effects of sports participation and British athletes doing well.  The Olympic park is being transformed into a lasting legacy and I look forward to be at the stadium again this year for the Anniversary Games.