Wednesday 25 November 2015

Seb Coe - handling a conflict of interest between Adidas and Nike

As the debate rages about Lord Seb Coe and his possible role in Eugene being awarded the 2021 World Athletics Championships, we have to cast our minds back to 2012 and the London Olympics.

These had Adidas as a major sponsor and Lord Coe has long been sponsored by Nike.

When running the Olympic Torch relay in Sheffield, Lord Coe wore his Nike trainers......


So, no conflict of interest there and hopefully none over Eugene - I think he is by far and away the best person for the IAAF leadership.  And now, he's wound-up his 38 year association with Nike, so no more conflicts there.

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